SimplePlus 7" – with a bit more muscle

By Frank Ploenissen | 8 August 2024

Our customers love the 7” SimplePlus. Why? Because it’s a great display that gets the job done, balancing cost and performance without cutting corners. So, it wasn’t long before we were asked to make it a little… tougher, for use outdoors. As ever, your wish is our command.

This display is the answer to our customers’ temperature troubles. While the name is the same, the product code and performance capabilities have slightly changed and this new SimplePlus has a whopping -30° to +80°C operating temperature.

To make sure that this new display still offers the same value for money that our customers love, we have set its TFT brightness to 500 cd/m². This allows for good readability in shaded outdoor light, but also creates less heat dissipation and, in turn, greater cost efficiency.

And, of course, it is equipped with touch functionality and has a wide all-round viewing angle. A black bordered coverlens protects the touch sensor and its USB interface. As always, an optional plug-and-play display interface card is also available.

Product Code AMA-070A10-DU2511-G010
Size 7" wide (800x480 pixel resolution)
Viewing Angle 170°/170°
Capacitive Touch? Yes
Coverglass 1.1mm with decorative black border print
Brightness 500 cd/m² TFT, LED driving circuit on board
Interface LVDS
Contrast 1000:1
Operating Temperature -30º to +80ºC
Compatibility ACC-THV65-AMA-070A10 Driving Board

Other articles

About Author

Frank Ploenissen - Marketing Manager Display Integration, Avnet at Avnet

After getting his diploma in electrical engineering, Frank entered the world of display solution and distribution in the year 2000, holding product responsibility for several display and touch lines. Starting 2007 he worked as a sales and marketing manager for a design and manufacturing company of CCFL and LED backlight drivers, and afterwards established the German branch for a Austrian display and solution provider. In 2013, Frank joined former MSC which in turn was bought by Avnet.
In his current role as Marketing Manager Display Integration, Frank and his team supports the Avnet team and their customers concerning the integration of display products into customer applications and steers and extends the product lines of SimplePlus and MipiPlus display solutions.
Read More

Our Avnet Displays come in a range of form-factors and our display-experts are on hand to guide you in the creation of display or touch solutions that meet your requirements. Find out how Avnet Displays can propel your product innovation and get in touch today.