The same, but different: the new SimplePlus 6.95” twins

By Frank Ploenissen | 3 March 2025

The SimplePlus family just keeps growing – and this time we’re welcoming twins! By popular demand, we’re introducing two new 6.95” touch displays which might look similar on the surface but, like all twins, have quite different personalities.

But first, let’s look at what they have in common. Touch functionality, of course, and a wide viewing angle, which is always welcome for its clear view of the display from many different positions. Ever reliable and flexible, both can operate in temperatures ranging from -30 to 80° Celsius.

Their data connection is via a 24-bit LVDS interface, and both have their LED drivers on board. A regular coverlens with a black border print protects their touch sensor with USB interface.

So, how on earth do we tell them apart?

Well, in short, one display enjoys a shady spot and the other sings in the sun. In technical terms, this means that the first offers 500 nits TFT brightness – ideal for indoor environments where overhead lighting or bright ambient light is available. Think offices, retail, medical settings, factories and warehouses. It’s sibling, however, loves the great outdoors, offering 1200 nits of beautiful brightness which is perfect for anywhere there is intense or direct overhead lighting, such as outdoor kiosks, construction sites, dashboards and more.

As with all our SimplePlus touch displays, a plug-and-play display interface card is optional.

Product Code AMA-695A03-DU2511-G010
Size 6,95” wide (1024x600 pixel resolution)
Viewing Angle 170°/170°
Capacitive Touch? Yes
Coverglass 1.1 mm with decorative black border print
Brightness 500 cd/m² TFT, LED driving circuit on board
Interface LVDS
Contrast 1000:01:00
Operating Temperature -30º to +80ºC
Compatibility ACC-THV65-AMA-695A03 Driving Board
Product Code AMA-695A04-DU2511-G010 (for outdoor applications)
Size 6,95” wide (1024x600 pixel resolution)
Viewing Angle 170°/170°
Capacitive Touch? Yes
Coverglass 1.1 mm with decorative black border print
Brightness 1200 cd/m² TFT, LED driving circuit on board
Interface LVDS
Contrast 1000:01:00
Operating Temperature -30º to +80ºC
Compatibility ACC-THV65-AMA-695A03 Driving Board

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About Author

Frank Ploenissen - Marketing Manager Display Integration, Avnet at Avnet

After getting his diploma in electrical engineering, Frank entered the world of display solution and distribution in the year 2000, holding product responsibility for several display and touch lines. Starting 2007 he worked as a sales and marketing manager for a design and manufacturing company of CCFL and LED backlight drivers, and afterwards established the German branch for a Austrian display and solution provider. In 2013, Frank joined former MSC which in turn was bought by Avnet.
In his current role as Marketing Manager Display Integration, Frank and his team supports the Avnet team and their customers concerning the integration of display products into customer applications and steers and extends the product lines of SimplePlus and MipiPlus display solutions.
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